Euro 2024: The Countries with the Happiest  Football Fans, According to Fan Selfies Cover

Euro 2024: The Countries with the Happiest Football Fans, According to Fan Selfies

by Oddspedia Experts
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Ask any die-hard football fan, and they’ll tell you that the beautiful game guarantees many things, but happiness isn’t one of them. Increasing ticket prices, deepening divides between rich and poor clubs, and off-field corruption can leave fans fed up, and that’s before kick-off!
However, while football is a true rollercoaster of emotions, some fans smile more than others. But which country has the happiest football fans? Or the saddest or angriest? 
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Emotional Analysis of Euro 2024 Fans Through Instagram Selfies

To find out, Oddspedia conducted a comprehensive analysis of 100,000+ Instagram selfies taken by supporters at the stadiums of every top-tier football club across all nations participating in Euro 2024 plus national stadium where relevant.

Using AI facial recognition technology, we analysed the emotions expressed in these matchday fan selfies. To determine the overall sentiment for each country, we averaged the data collected from the stadiums of all top-flight clubs within that country.  

Surprise! Germany has the happiest football fans!

Who knew? When it comes to pure joy at football matches, Germany takes the cake. Germany tops the chart with the Bundesliga boasting the highest percentage of happy faces, with 46.8% of fan selfies radiating joy. This enthusiasm is amplified by Germany's rich football legacy, including three UEFA European Championship victories and strong EURO 2024 odds, placing them as third favourites.

The Bundesliga's fan-friendly atmosphere is further buoyed by some of Europe’s lowest ticket prices, averaging around €23, which makes games accessible and enhances the overall fan experience. As hosts for the upcoming tournament, travellers from across the world will get to experience the happiest places for football fans in Europe.

Perhaps unsurprisingly, neighbours Austria are a close second to the Germans, with 46.7% of selfies taken in the Admiral Bundesliga showing fans in a jubilant mood.

Close in both culture and geography, Austria’s top division places a similarly strong emphasis on fan culture and value – with table toppers Red Bull Salzburg recently offering family packages for as little as €30.

Scotland vs England happiness scale: Tartan Army triumphs over Auld Enemy

The oldest international fixture in world football, England vs Scotland, is always a passionate affair. But when it comes to the happiest fans, Scotland gets one over its “Auld Enemy”.

Oddspedia’s research found that 44.6% of Scottish Premiership fans expressed ‘happy’ sentiments compared to 44.5% in the English Premier League, and it’s easy to see why Scottish fans might be particularly perky at the moment.

Qualifying for only their third major tournament since 1998, EURO 2024 will finally see the return of Scotland’s famous ‘Tartan Army’ to the stands in full force after the Covid-19 pandemic restricted full fan attendance for EURO 2020.

Though while the Scots are in a chirpier mood now, it’s likely England who will stay smiling for longer. Oddspedia’s Euro 2024 betting tips have favourites, the Three Lions tipped to go all the way in Germany and finally end 58 years of hurt, with odds of 3/1.

Unhappy fans: Albanian supporters smiling the least

Coming bottom of the list, Oddspedia’s research found that Albanian fans are the least happy of all European nations competing at this summer’s tournament.

With just 34.2% of all selfies taken during games in the Kategoria Superiore showing smiling faces, it doesn’t seem likely that the national team’s performance at EURO 2024 will do much to lift spirits.

Managed by ex-Arsenal and Man City defender Sylvinho, Albania are rank outsiders for EURO 2024 with odds of 500/1 on a seemingly impossible tournament victory.

Ukraine’s national league, the Premier Liga, has the second-least happy fans in Europe—though this is unsurprising given the country’s ongoing conflict with Russia.

Qualifying for their first-ever major tournament, Georgian fans watching their local sides in the Erovnuli Liga might cut more forlorn figures than most, with just 36.8% of all Instagram stadium selfies showing smiles.

Only smile when they’re winning: European giants no longer happy

The outright dominant force in world football from the late 2000s to the early 2010s, Spain’s success and general form has cooled in recent years. The more subdued mood in the Spanish camp is also reflected in the faces of fans watching La Liga.

Just 39.1% of all selfies taken at stadiums in Spain’s top division were ‘happy’ ones, and it’s possible that jealousy of their European neighbours could be a cause.

Current EURO 2020 holders Italy’s domestic fans are a touch happier at 42.0%. Having failed to qualify for World Cup 2022, ‘Gli Azzurri’ are hoping they can rekindle their recent romance with the European Championships this summer.

Meanwhile, France saw only 40.6% of all selfies taken at Ligue 1 games registered as ‘happy’. This may owe to the French league’s relative predictability – with the super-rich Paris Saint-Germain winning eight of the last 10 French titles.

Captained by a now 39-year-old Cristiano Ronaldo, EURO 2016 winners, Portugal might wonder if their best days are behind them. Despite still possessing a strong squad, the appointment of Roberto Martinez as manager was met with a lukewarm response from supporters. Unfortunately, the Primeira Liga isn’t providing much of an escape for fans looking to spectate with a smile, as just 38.1% of all selfies taken during Portugal’s top league were ‘happy’.

Turkish fans are the saddest in Europe

With 8.2% of all selfies showing supporters looking glum, Turkey’s Süper Lig has the saddest supporters in Europe, and fans can be forgiven for not enjoying what they’ve seen both on and off the field recently.

The 2023/24 season has been an all-time low for Turkey’s top league, with referees and players being physically attacked and accusations of corruption and prejudice running rife.

Czech yourself before you wreck yourself: Czechia fans are the angriest

Oddspedia’s research also identified the Czech Republic’s Fortuna Liga as the European league with the angriest fans. 5.4% of all selfies taken at stadiums in Czechia’s top league showed fans expressing anger, proving that a day out at the football really isn’t all smiles.

See the full data here

Country

League

Happy

Sad

Angry

Germany

Bundesliga

46.8

7.5

3.8

Austria

Bundesliga

46.7

6.0

3.6

Scotland

Scottish Premiership

44.6

7.7

4.0

England

EPL

44.5

7.0

4.0

Switzerland

Super League

43.3

6.9

3.4

Belgium

Pro League

43.0

7.5

3.4

Czech Republic

Fortuna Liga

42.7

6.6

5.4

Netherlands

Eredivisie

42.6

7.1

4.9

Italy

Serie A

42.0

7.2

3.5

Denmark

Superliga

41.6

7.2

3.9

Croatia

Prva HNL

41.5

7.0

3.3

Hungary

NB I

41.5

6.9

4.3

Slovenia

PrvaLiga

40.7

7.4

4.3

France

Ligue 1

40.6

7.2

3.7

Poland

SuperLiga

40.4

6.9

3.8

Slovakia

Fortuna Liga

39.6

6.0

5.2

Spain

La Liga

39.1

7.5

4.2

Romania

Liga I

38.4

6.7

3.9

Serbia

SuperLiga

38.2

7.5

4.1

Portugal

Primeira Liga

38.1

7.6

3.9

Turkey

Süper Lig

37.6

8.2

3.2

Georgia

Erovnuli Liga

36.8

6.3

4.6

Ukraine

Premier Liga

36.2

6.5

4.9

Albania

Kategoria Superiore

34.2

6.5

3.8

Methodology

We made a list of the top-flight leagues for each of the participating countries in the Euro 2024 tournament and noted the national stadium for some countries where relevant. Then, we collected each Instagram location page for each of these stadiums. We collected around 500 fan photos from these, totalling over 100,000 images.

We then analysed the images with Amazon Rekognition API. Amazon Rekognition API is a facial emotion recognition tool that scans faces and calculates various metrics regarding facial expressions - though we mainly focused on the ‘happiness’ metric, i.e., how likely a face is to express happiness.

Using this data, we ranked the proportion of happy fan facies appearing in Instagram photos tagged at each football club.

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