--- description: If you're looking to bet on British or Irish horse racing, William Hill's Best Odds Guaranteed is a must-use. Read on for the ultimate guide. title: William Hill Best Odds Guaranteed %%sep%% UK Horse Racing Promotion image: https://cdn.oddspedia.com/images/betting/2025/08/WilliamHill_Best-odds.webp --- Whether you’re a casual horse racing fan who likes a flutter on the Grand National, or a more experienced bettor who meticulously studies a horse’s form, Best Odds Guaranteed at William Hill is a promotion that benefits everyone. In this article I will explain exactly what Best Odds Guaranteed is, how to use it, and why it makes William Hill one of the top places to bet on horse racing. ## What is the William Hill Best Odds Guaranteed? As a horse racing bettor, there are few things more annoying than backing a horse and then seeing its odds drift higher before the start of the race. Best Odds Guaranteed at William Hill ensures that bettors will get the best price for their selection, whether that be the price at the time of their bet or the price at the time the race begins. For example, if you were to back a horse at 4/1, but it drifted out to 5/1 by the time the race starts, your bet would be settled at 5/1\. Conversely, if you backed a horse at 5/1, but it shortened into 4/1 at the off, your bet would still be settled at 5/1. I personally benefited from this promotion at this year’s Cheltenham Festival. I backed a horse at 1/1, but by the time the race started it had drifted to 6/4\. When it won I was paid out at the higher price, which equated to 50% extra profit. That’s why Best Odds Guaranteed is no joke. If you regularly bet on the horses, I’d recommend sticking to a site like William Hill which is rated by Oddspedia as one of the UK’s [best betting sites](https://oddspedia.com/bookmakers). Head over to our [William Hill review](https://oddspedia.com/bookmakers/william-hill) or claim the latest [William Hill sign up offer](https://oddspedia.com/bookmakers/william-hill/bonus) now. ## How to use William Hill’s Best Odds Guaranteed To benefit from Best Odds Guaranteed, you’ll have to opt in. Here’s a step-by-step: * Head to William Hill’s home page, followed by the Horse Racing section. * Click on the promotions section and then opt in. * Look for any race with a yellow B next to it, indicating that Best Odds Guaranteed applies. * Add your selections to your betslip – they should have Best Odds Guaranteed written in golden text underneath. * Watch the races and cheer on your selections and know that you are guaranteed to be paid out at the higher of the two odds values. ## What races can I use the William Hill Best Odds Guaranteed promotion on? This promotion can be used on the win or each way markets on all UK and Irish horse racing. You can use it for single bets or multiples where Best Odds Guaranteed will apply to each individual selection. I have occasionally seen Best Odds Guaranteed offered on greyhound racing, however this is quite rare. If you are ever unsure then look out for the yellow B at the top of the race card to confirm that the promotion is available. ![](/placeholder.svg) ## William Hill Best Odds Guaranteed tips Best Odds Guaranteed is a promotion with real benefit. However, it’s no replacement for making well-researched bets. Here are my top tips for using it: * Remember to opt in to the promotion before placing any bets. * Best Odds Guaranteed is available from 8am onwards on the day of the race. * Be aware that as soon as the race starts then Best Odds Guaranteed will no longer apply to any bets placed. * Place your bets early on in the day. That way if the horse shortens you get to keep the original odds, but if it drifts you are still guaranteed the higher odds. * Research each bet thoroughly and ensure you’re happy with the odds when you place the bet. Odds markets are unpredictable, so try to avoid predicting which lines will move in which direction. ## William Hill Best Odds Guaranteed terms and conditions There are a few terms to be aware of when using William Hill’s Best Odds Guaranteed promotion: * It is available to all UK and Ireland residents, but you won’t be able to use it on holiday abroad. * Only UK and Irish racing is included. * Once opted in the promotion is available indefinitely unless cancelled or revoked. * It is available on both William Hill desktop and mobile apps, but is not available in William Hill retail stores. * There is a £25,000 daily limit to the amount of additional winnings. * The following bets are not eligible for the promotion: * Pick Your Places * Lengthen Your Odds * Place Markets * Insurance Bets * Betting Without ## Which other bookmakers offer Best Odds Guaranteed? Best Odds Guaranteed is a great bonus for those who regularly bet on the races, and it’s so popular, you’ll find it at other UK bookmakers too. Bookies like bet365, 888sport, Betway and BetVictor all have similar promotions. There are a few minor differences between them. For example, Betway and BetVictor offer the promotion from 9am on race day, while the others give you an extra hour, starting at 8am. It’s also worth noting that the Best Odds Guaranteed promotion only applies to each individual bookie’s lines. For that reason, it’s worth shopping around to find the highest possible starting odds to lock in your bet and ensure you really do get the best odds guaranteed! ## More William Hill articles: | [William Hill vs 888sport](https://oddspedia.com/insights/betting/william-hill-vs-888sport) | [William Hill vs BetVictor](https://oddspedia.com/insights/betting/william-hill-vs-betvictor) | [William Hill Final One Standing](https://oddspedia.com/insights/betting/william-hill-final-one-standing) | | ------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------- | | [William Hill Withdrawals](https://oddspedia.com/insights/betting/william-hill-withdrawals) | [William Hill First Past the Post](https://oddspedia.com/insights/betting/william-hill-first-past-the-post) | [William Hill Live Streaming](https://oddspedia.com/insights/betting/william-hill-live-streaming) | | [William Hill Impact Sub](https://oddspedia.com/insights/betting/william-hill-impact-sub) | [William Hill Football Acca Boost](https://oddspedia.com/insights/betting/william-hill-football-acca-boost) | [William Hill Lucky Stable](https://oddspedia.com/insights/betting/william-hill-lucky-stable-explained) | Related Tags: * [#William Hill ](/insights/tags/william-hill) Don't forget to share with friends * [![Facebook Icon](/placeholder.svg)](https://www.facebook.com/oddspediaglobal) * [![X Icon](/placeholder.svg)](https://x.com/oddspedia) * [![Instagram Icon](/placeholder.svg)](https://www.instagram.com/oddspediaglobal) * [![Telegram Icon](/placeholder.svg)](https://t.me/oddspedia) ![Stuart Brown](/placeholder.svg) Stuart Brown ![Stuart Brown](/placeholder.svg) Sports Betting Expert Stuart initially planned a career in the corporate world, but while studying Accounting and Finance at university, he quickly realised he could use his understanding of numbers and powers with Microsoft Excel to make money from betting. What started as a side project of claiming all the sports betting bonuses he could developed into a lucrative career where Stuart earned his living from betting on sports. He then started sharing his expertise with others, joining syndicates to help develop models and get an edge over the bookmaker. Stuart started working for Oddspedia so he could share some of this knowledge with the community. He now uses his extensive experience of betting across different sites and maximising the value of bonuses and promotions to help other bettors looking to do the same. [Learn more about me ](/experts/stuart-brown "Stuart Brown") ### Related Articles [![bet365 vs. William Hill: Which Betting Site is Better in 2026?](/placeholder.svg) ](/insights/betting/bet365-vs-william-hill) [bet365 vs. William Hill: Which Betting Site is Better in 2026? ](/insights/betting/bet365-vs-william-hill) bet365 vs William Hill compared head-to-head. 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You can manage your preferences and find out more by clicking the ‘Customise’ button below. Customise Accept All ) ( ( ( ( ( ( ( /( )\ ) )\ ) )\ ) )\ ) )\ ) )\ ) ( )\()) (()/( (()/( (()/( (()/( ( (()/( (()/( )\ ((_)\ /(_)) /(_)) /(_)) /(_)) )\ /(_)) /(_)) ((((_)( ((_) (_))_ (_))_ (_)) (_)) ((_) (_))_ (_)) )\ _ )\ / _ \ | \ | \ / __| | _ \ | __| | \ |_ _| (_)_\(_) | (_) | | |) | | |) | \__ \ | _/ | _| | |) | | | / _ \ \___/ |___/ |___/ |___/ |_| |___| |___/ |___| /_/ \_\ ```json {"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://oddspedia.com/insights","name":"Insights"}},{"@type":"ListItem","position":2,"item":{"@id":"https://oddspedia.com/insights/betting","name":"Betting"}},{"@type":"ListItem","position":3,"item":{"@id":"https://oddspedia.com/insights/betting/william-hill-best-odds-guaranteed","name":"William Hill Best Odds Guaranteed – UK Horse Racing Bonus"}}]} {"@context":"http://schema.org","@type":"Article","url":"https://oddspedia.com/insights/betting/william-hill-best-odds-guaranteed","dateCreated":"2025-08-14T15:31:38+00:00","datePublished":"2025-08-14T15:31:38+00:00","dateModified":"2026-03-12T18:31:35+00:00","articleSection":"Betting","mainEntityOfPage":{"@type":"WebPage","name":"William Hill Best Odds Guaranteed – UK Horse Racing Bonus","@id":"https://oddspedia.com/insights/betting/william-hill-best-odds-guaranteed"},"headline":"William Hill Best Odds Guaranteed – UK Horse Racing Bonus","description":"If you're looking to bet on British or Irish horse racing, William Hill's Best Odds Guaranteed is a must-use. 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He then started sharing his expertise with others, joining syndicates to help develop models and get an edge over the bookmaker.</p>\n<p>Stuart started working for Oddspedia so he could share some of this knowledge with the community. 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