bet365 vs. 888sport: Which Betting Site is Better in 2026?

888sport and bet365 are both titans of the industry, offering a huge sportsbook, a solid casino presence and some of the best mobile apps in the business. While on the surface they seem to stand toe-to-toe in their offerings, what they provide actually varies a surprising amount.

From different approaches to bonuses and shifts in sports odds, these bookies are geared up for two different types of bettors. To find out which sportsbook is likely to suit you better, we’ve put them head-to-head on the most important factors.

How bet365 and 888sport Compare

With decades of experience under their belts, these two bookies have had a long time to perfect their offering – and they’ve just about done it. As two of the best betting sites around, there’s not much to separate bet365 and 888sport.

bet365 vs. 888sport Welcome Bonus

Whether you’re after an 888sport bonus or a bet365 bonus, you’ll get a very similar offering. Both sites currently offer £30 in free bets when you sign up and bet £10. However, at bet365 you can actually qualify for a smaller bonus if you deposit £5 (getting £15 in free bets). This deal is also available as a bet365 mobile offer.

At 888sport, you can claim the bonus using any deposit method, but at bet365 you’ll need to use either Trustly or your debit card (PayPal and all prepaid cards are disqualified).

If you’re looking to make a smaller deposit then bet365 is the winner, but if you’re keen to deposit via a wider range of methods then 888sport takes this one.

Verdict: Tie

bet365 vs. 888sport Sports Coverage

In terms of sports coverage, on the face of it, it looks cut and dry. You can bet on 41 sports at bet365 and 31 at 888sport. However, 888sport has bundled some of bet365’s categories into one – for example trotting falls under horse racing. But, bet365 still wins on sheer volume, with options for bandy, fantasy sports, floorball, and a couple of other niche options.

In terms of market depth, both sportsbooks go toe-to-toe. You’ll find live odds, futures, specials, and basically anything you could hope to bet on for all of the sports listed.

Verdict: bet365

bet365 vs. 888sport Odds

bet365 and 888sport both stand out for having excellent odds (pretty much across the board). Looking at some of the nation’s favourite sports shows just how closely matched they both are.

Their Premier League odds do vary slightly, but achieve the same vig overall. With horse racing, bet365 is consistently just a little better than 888sport, and with additional racing focused bonuses makes the better choice.

Verdict: bet365

bet365 vs. 888sport Betting App

Both bet365 and 888sport have excellent apps that are totally sports focused (with additional apps for casino and poker). For me, 888sport has the better app. It is quicker to show what’s up next, rather than what’s featured, and tends to more reliably remember my favourites.

However, bet365 wins the public vote. The app is clean and easy to use, making a point of big matches and promotions. In terms of numbers, 888sport gets 4.5 on both the Apple Store and Google Play store, while bet365 storms ahead with 4.7 on the App Store and 4.6 on the Google Play store.

Verdict: Tie

bet365 vs. 888sport Promotions

Outside the welcome bonus, the promotions at these bookies vary quite a bit. bet365 takes the approach of automatically applying perks (such as best odds guaranteed on racing, early payouts, and tennis retirement guarantees).

888sport has more bonuses that you actually need to claim, such as the ACCA club, and regular bonuses for American sports like the NFL and NBA.

If you’re a keen American sports fan then 888sport is the right choice. If you’re into horse racing, football, or tennis, then bet365 is the better choice for bonuses.

Verdict: 888sport

bet365 vs. 888sport Payment Options

888sport makes it easier to claim bonuses regardless of your payment method and has £3 minimum withdrawals for some payment methods, but for everything else, bet365 is the winner.

This bookie offers same day (or even instant payouts) via most methods, a £5 minimum deposit (and withdrawal) across the board – and even enables myPaysafecard withdrawals.

Verdict: bet365

bet365 vs. 888sport Casino and Poker

When it comes to poker, there are few UK bookies that can compare to 888. With the 888poker brand, its own app and full browser site, it’s a bit of a dream for poker players.

For casino, both bet365 and 888casino offer a very similar selection, but the overall selection of games at bet365 is considerably smaller (around 850 compared to more than 2,000 at 888). You’ll find slots, live casino games, table games, and exclusives at both sites.

The welcome bonus at bet365 is particularly geared towards slots players (with 10 days of free spins), while 888casino gives a bet and get bonus that can be used on a wider variety of games.

Verdict: 888sport

bet365 vs. 888sport Customer Support

As giants of the industry, both bet365 and 888sport offer excellent customer service with friendly, knowledgeable staff available around the clock. bet365 falls down slightly as it’s not possible to contact them via phone, but that’s the only thing to separate the two.

Verdict: 888sport

bet365 vs. 888sport: Final verdict

Our 888sport review shows that this is a go-to bookie for those interested in American sports, totally flexible bonuses, and solid customer support. Our bet365 review pitches the bookmaker as a superior choice for horse racing punters, those on a tighter budget and wanting faster withdrawals.

Overall, it’s a tough one to call. Both sportsbooks are excellent all-rounders and you’re guaranteed a great experience at both.

Verdict: bet365

More bet365 articles:

More 888sport articles:

• William Hill vs. 888sport