With a huge presence in the UK market, excellent odds, and leading mobile apps, I didn’t think there’d be much between these two giants. Turns out, there are quite a few differences. So, which is best? To find out, I looked at the odds, bonuses, payouts, casino sections, customer support, and more.
Read on to see who comes out on top in William Hill vs 888sport.
William Hill was founded on horse racing forecourts, while 888sport was dreamt up by two brothers just before the millennium. Yet, in a comparatively short time, 888sport has caught up with William Hill to become another of the most well known sports betting companies in the UK.
| 888sport | William Hill | |
|---|---|---|
| Founded | 1997 | 1934 |
| Launched Online | 2008 | 1998 |
| Welcome Bonus | Bet £10 Get £30 | Bet £10 Get £40 |
| Live Streaming | Yes | Yes |
| Cash Out | Yes | Yes |
| Price Boost | Yes | Yes |
William Hill sports offer: Bet £10 get £40 in free bets
888sport sports offer: Bet £10 get £30 in free bets
The sites start distinguishing themselves straight away. With William Hill promo code G40, new players can get £40 in free bets when they stake £10. Bet £10 Get £40 betting offers aren’t all that common in the UK, and William Hill’s is one of the best. There are no wagering requirements on free bet winnings, low minimum odds of 1/2, and you can se them on virtually any sport.
On the other hand, the 888sport promo code 30FXS will net you £30 in free bets when you stake £10. This is £10 less in total value, and there is less flexibility as the bets are locked on horse racing, football, and live betting.
Both sportsbooks have the same minimum odds requirement – 1/2 and give free bets in £10 increments. They’re both top betting offers, but for me, the flexibility and extra value makes William Hill the clear winner.
Verdict: William Hill
Both sportsbooks have similar sports coverage, but William Hill wins the numbers game, with 35 sports compared to 888sport’s 32. The easiest way to show the difference is a table – this one shows the sports that each bookie covers, that the other one doesn’t.
| William Hill | 888sport |
|---|---|
| Beach volleyball | Badminton |
| Futsal | Odds Boosts |
| Lotteries | Surfing |
| Motorbikes | Trotting |
| Squash | |
| Water Polo |
William Hill certainly has more market depth. There are both odds boost and trotting markets at William Hill too, but trotting is rolled in with horse racing and odds boosts section exists, it’s just not listed in the A-Z.
Verdict: William Hill
Both sites offer startlingly similar odds on the majority of sports. When comparing Premier League odds, they matched exactly. In horse racing, there was an interesting trend. On the next race, 888sport and William Hill also matched exactly, but as you got further from post time, William Hill’s odds were markedly better – excluding favourites which remained mostly the same.
If you’re an antepost bettor, or can get organised more than an hour before the off, you’re likely to scrape a little extra value at William Hill.
Verdict: William Hill
888 excels when it comes to mobile anything. The betting app, casino app, and poker app are for me, some of the best in the business. While William Hill has an easy to use app that works well and without lag, 888sport’s app is another league.
In terms of what punters are saying, there’s nothing to split them. 888sport scores 4.5 on the App Store, and 4.4 on Google Play. William Hill gets 4.7 on the App Store, and 4.3 on Google Play. Which you’ll think is the best betting app comes down to personal preference, but for me, it’s 888.
Verdict: 888sport
Throughout our 888sport review and William Hill review the similarities in the bookie’s promotions were staggering. Both offer bet boosts and best odds guaranteed, both easy-to-use promotions that provide extra line value.
However, there are clearly two camps. 888sport is the right choice for football bettors, with regular acca boosts and free bets that make a big impact to your bottom line. In fact, the Acca Club is an 888sport bonus I don’t think any regular football bettor should be without.
William Hill offers a football acca boost and impact sub promotion too, but it’s undoubtedly the top horse racing bookmaker. As well as best odds guaranteed and bet boosts, you’ll find extra places paid and the option to bet on winning margins too.
Verdict: Tie
Both bookmakers have completely different approaches when it comes to payments. William Hill keeps it simple with debit cards, as well as PaysafeCard and traditional bank transfers. You get low minimums and fast transaction times.
888sport gives you far more choice, but minimums are slightly higher and you’ll be waiting longer for a payout. If you’re after modern payment methods like e-wallets and instant bank transfers, 888sport is still a good choice, but for the average player, I think William Hill’s faster payouts are the top option.
| Bookmaker | Deposit Methods | Withdrawal Methods | Minimum Deposit | Minimum Withdrawal | Speed |
|---|---|---|---|---|---|
| William Hill | 4 | 3 | £5 | £5 | 1 – 3 days |
| 888sport | 7 | 6 | £10 | £10 | 2 – 4 days |
Verdict: William Hill
William Hill casino offer: Get 200 free spins on Big Bass Splash when you sign up and wager £10.
888sport casino offer: Get 100 free spins (multiple slots) when you sign up and wager £10.
William Hill has a solid casino offering, but in terms of both quality and quantity it cannot compete with 888sport. There’s a whole 888casino and 888poker section to the site, along with dedicated apps for both. With around 1,500 games at 888 and about 900 at William Hill, plus better bonuses at 888 too, this one is easy.
Verdict: 888sport
William Hill and 888sport both stand out as two of the best betting sites in terms of customer service. They both offer around the clock live chat, as well as help via email and telephone. One thing I did note was the far superior help files at William Hill. So, if you’re a fan of looking for answers to your own questions, you’ll find it easier here.
| Bookmaker | Live Chat | Telephone | 24/7 | Contact | |
|---|---|---|---|---|---|
| 888sport | Yes | Yes | Yes | Yes (live chat only) | 0808 8020 133 |
| William Hill | Yes | Yes | Yes | Yes (live chat only) | 0870 5181 715 |
Verdict: Tie
As you can see, William Hill and 888sport are closely matched and excel in different areas. I think which you think is best will come down to personal preference, specifically what you like to bet on. For horse racing fans like myself, William Hill is the top option. For football, I think 888sport probably edges it.
You can’t go wrong with either of these bookmakers, but ultimately there must be a winner. For me, the extra £10 you get in free bets when registering at William Hill, the faster transactions and better or equal odds put it over the line.
Verdict: William Hill
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