College Football Gameday Experience 2025: The Average Cost of Attending a CFB Game

Michigan Wolverines fans may be the CFB National Champions, but where do they rank in our College Gameday Experience study? © Junfu Han / USA TODAY NETWORK
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College football fans were treated to one of the greatest seasons in recent memory in 2024 – and those campaigns just keep getting better.

Between major programs switching conferences, new Heisman Trophy candidates emerging and several high-profile teams listed as early challengers for the national championship, there has never been a better time to be a college football supporter.

"...even SEC football powerhouses like Alabama have seen live attendance drop in recent years."

Key findings

The following calculations are based on 2025 prices. 

  • Average CFB gameday total costs for 2 people: $184.67 (up from $179.87 in 2024)
  • 2025 gameday costs have increased by an average of 10.3% since 2023
  • Biggest increase in costs: Liberty (83.3%), Northwestern (80.5%) and Texas Tech (59.0%)
  • Biggest decrease in costs: Western Kentucky (-40.8%), Syracuse (-34.7%) and Wake Forest (-32.9%)
Item College (s) Costs
Most Expensive
Total Costs
Colorado Colorado $302
Least Expensive
Total Costs
Western Kentucky Western Kentucky $84
Most Expensive
Tickets
Colorado Colorado $228
Least Expensive
Tickets
Marshall Marshall
South Florida South Florida
Western Kentucky Western Kentucky
$42
Most Expensive Beers Stanford Stanford $40
Least Expensive Beers Tulane Tulane $6
Most Expensive Sodas Stanford Stanford $22
Least Expensive Sodas Coastal Carolina Coastal Carolina $0
Most Expensive
Hotdogs
Baltimore Ravens Florida State $30
Least Expensive
Hotdogs
Coastal Carolina Coastal Carolina $0
Most Expensive
Parking
Coastal Carolina Coastal Carolina $52
Least Expensive
Parking
New Mexico State New Mexico State
Old Dominion Old Dominion
Wyoming Wyoming
$0

CFB gameday costs inflation – 2024 vs 2025 YoY

Despite significant increases from a handful of teams at the top end of the price spectrum, the average ticket price for an NCAA football game actually drops compared to the average price in 2024. And that’s about the only good news when it comes to how much money you’ll spend to attend at a college football gameday this year.

Cost 2025 2024 % Difference
2 tickets $113.63 $116.89 -2.7%
2 beers* $20.70 $19.43 +3.5%
2 sodas $12.43 $11.65 +5.6%
2 hotdogs $12.24 $11.38 +6.6%
Parking $28.68 $24.15 +18.7%
Total cost** $184.67 $179.87 +2.5%

* & **: several schools do not have the sale of alcohol at their stadium, therefore, hence why the average total costs is not sum of all the averages you read above.

The average cost of two college football game tickets dropped for the first time since we started our annual survey – dropping just over $3 for the pair across the 100 schools we reviewed.

For the second year in a row, parking has seen the biggest overall jump in cost at 18.7%, with the average fee going from just under $24.15 to $29.48. Thankfully, the majority of NCAA football teams that offered free parking to fans last year will continue to do so in 2025.

As for concessions, it’s interesting to note that the year-over-year lift is within one percentage of each other for soda and hotdogs.

It all adds up to be an expense increase of 2.5% on average, translating to just almost four and half bucks more in expenses per gameday.

Big change in sharing revenue with players puts pressure on all but the top programs

We asked Robert Boland, a Shumaker Law Firm Partner in Sports Law a former NFL agent and has represented both students and universities in NIL cases to give us his insights into why the college gameday experience is changing.

“…the big change for 2025 is that schools can share up to 20.5 million dollars of revenue with their so-called student-athletes.” Robert continued, “This is big change bypassing or eliminating third party collectives, but it puts extraordinary pressure on all but the top earning programs to find this $20.5 million dollars which to share.”

When asked about how increasing expenses are affecting fan behavior, Boland explained how rising costs may be leading to a reduction in die-hard fans who follow a single school at every game:

“Fans today are increasingly less the very dedicated fans of a single team or school, although there remain enough of these kinds fans to fill most stadiums and keep viewership for the biggest games near the 10 million viewers mark- the benchmark for a big game.

“But even SEC football powerhouses like Alabama have seen live attendance drop in recent years.”

CFB gameday experience breakdowns – most expensive and cheapest

Top 10 most expensive college gamedays

Despite finishing outside the College Football playoffs and losing the Alamo Bowl in 2024, Colorado’s pricing increased year-on-year to become the most expensive Saturday afternoon in College Football at $302 by 2025.

Shedeur Sanders and Travis Hunter made them must-watch TV in 2024, and fans have been hoping for more drama ever since.

The SEC is unenviably represented well in the most expensive college gamedays list: five of the top ten play in the South Eastern Conference (Alabama, Texas, Georgia, South Carolina and Texas A&M) – understandable considering 17 of the last 20 CFB National Championships were won by teams from the highest profile conference in the sport.

UCLA were the most expensive team in 2024, but large increases in costs from other teams combined with a nominal 4.9% price drop for Bruins fans sees them drop from 1 to 6 in our list of the most expensive college football gamedays.

Top 10 cheapest college gamedays

The answer to the question “who offers the cheapest college gameday experience?” really comes down to whether you’re a drinker.

Western Kentucky saw a huge drop in the cost of their college gameday experience – a -69% decrease year on year. The Hilltoppers dropped from 75 to 100 of 100 in our rankings, making their gameday the cheapest of every one surveyed.

Other candidates for the cheapest college football game day experience are repeat heroes from years past: 99th ranked Arkansas State were 95th in 2024, Ohio moved from 97 to 98, and North Texas switched places with them.

CFB tickets – most expensive and cheapest tickets

Top 10 most expensive gameday tickets

Coach Prime and the Colorado Buffaloes top the list of the most expensive gameday tickets in college football at $228 for two tickets, over twice the average of the colleges surveyed.

Again, the SEC features heavily, though it could be argued fans are paying for the quality of the product on-field over anything else.

Fans of Utah, Kansas and North Carolina should be particularly frustrated with the cost of their college football tickets: none of their teams were in the College Football rankings at the end of the 2024 season, with a combined record of 16-21.

Top 10 cheapest gameday tickets

Last year the North Texas Mean Green were the only team offering two college football tickets for less than $50.

Now they’re fifth on the list of the cheapest college football gameday tickets, with three teams offering two seats for a very reasonable $42 a pair – Western Kentucky, Marshall, and South Florida.

There are some real surprises in this list compared to 2024 when only one Power-Five conference team appeared in the list of cheapest gameday tickets: Wake Forest, Illinois, Oregon State and Syracuse all show up in 2025, offering the opportunity to see some good quality football at reasonable prices.

CFB gameday beers – most expensive and cheapest

Top 10 most expensive gameday beers

Here’s a little perspective on the chasm between the higher-tier NCAA football teams and those lower down the pecking order: Two beers at a Stanford Cardinal home game ($40 total) cost just $2 less than two tickets to a Western Kentucky, Marshall or South Florida home game.

That’s not the only interesting wrinkle to come out of our research. There’s a definite geographical theme to the top of this list, with three California-based teams in the top five: Stanford, UCLA and USC.

The average price of beer at the 100 schools surveyed was $20.70 – just over half the cost at the most expensive school.

Top 10 cheapest gameday beers

Whether you’re hoping to celebrate with suds or looking to drown your sorrows, access to affordable beer at any sporting event is critical. And the schools on this list do it right.

In 2025, Tulane Green Wave take the title of the cheapest beer in college football at an incredible $6 for two beers.

Wow.

Tulane is the only school offering to fill both your hands with suds for less than a ten-spot: Louisville ($10), Fresno State ($12), Western Kentucky and North Texas (both $14) round out the top five in what may be the greatest accolade in college football.

CFB gameday hotdogs – most expensive and cheapest

Top 10 most expensive gameday hotdogs

You can usually define how much the American population loves something by the number of nicknames it has.

Franks, weenies, links, footlongs, bangers, glizzies…

We love hotdogs, and they’re one of the items with the widest variation in cost across the college football landscape.

Appalachian State fans have more than a 5-6 record in 2024 to be upset about: their premium ‘Loaded Hot Dogs’ are the most expensive in CFB at $24 for two. In their defense: this includes a quarter-pound hot dog with chili, cheese, onions + chips, which sounds incredible. App State do also offer two regular ‘Stadium Dogs’ for $10.

Stanford fall second at $22 for a pair, ahead of Oregon State and Texas A&M who both want an Andrew Jackson for two hotdogs.

Top 10 cheapest gameday hotdogs

Coastal Carolina just broke the college football internet. The Chanticleers are offering free hotdogs for the 2025 season.

That turquoise field, that amazing mascot, and now this?! Did we just get a new favorite football team?

The rest of the top five is dominated by teams offering two dogs for a still-very reasonable $6 – Georgia, UNLV, Nebraska and Clemson all matched this great deal.

The average college football hotdogs are available for $12.24 for two.

Top 10 gameday costs increases by college

Last year saw Florida State jack up the cost to go to a game by nearly 100%. An two-person experience that cost just $137 all-in in 2023 and moved to an incredible $272.

Conference USA school, Liberty hasn’t repeated the Seminoles’ increase, but they’ve come close. Moving from $84 in 2024 to $154 in 2025 for a year-on-year increase of 83.3%.

Power Five conference team, Northwestern came a close second, increasing their combined prices by 80.5%.

Former NFL agent and NIL expert, Robert Boland predicts the current trend for rising prices will continue: “The press for topline revenue for both NFL and colleges demands more and more revenue annually. It will continue to get more expensive for the foreseeable future without a reset.”

Overall the average prices for the 100 schools surveyed was up +2.5%, just over the Consumer Price Index (CPI) of 2.4%.

Top 10 gameday cost decreases

Go Hilltoppers!

Western Kentucky fans will see their Saturdays cost 40.8% less in 2025 as college gameday experiences drops from $142 to $84.

Syracuse Orange fans at the Carrier Dome will also see big drops in costs, with -34.7% reduction in costs, down to $147 for 2025.

Fans of the ACC may be the big winners in the College Gameday Cost Index: five of the 18 Atlantic Coast Conference teams are among the top 10 college gameday cost decreases – Pitt, Miami (FL), Stanford, Syracuse and Wake Forest lowered their prices by an average of 29.8%.

College Gameday Costs 2023-2025: up 12.4% over 3 years

The cost of attending a college football game has spiked 12.4% over the last two years. The average game-day experience across the same 64 teams has jumped from $183.90 to $206.70. While the pace of growth slowed slightly in 2025 and ticket prices steadied, the main budget killer is increasingly the stadium extras, particularly parking and beverages.

  • Ticket prices dipped slightly in 2025 but remain 1.1% higher than in 2023, still the biggest part of total fan spend.
  • Beers saw the sharpest concession hike, soaring 27.4% from $16.80 to $21.40
  • Sodas rose 20.5%, showing continued inflation even in lower-cost items.
  • Hotdogs increased 23.9%, reflecting steady price growth in staple food items.
  • Parking surged 57.2%, from $21.80 to $34.27, the largest overall jump.

Full CFB costs ranking of 100 colleges

Methodology

The Oddspedia team of researchers checked over 500 sources for information on the prices of tickets, parking, beers, sodas and hotdogs for 100 of the top NCAA Division 1 football programs across the United States. This data was compiled and colleges were compared in each category.

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