William Hill and BetVictor are two of the biggest bookies in the UK, but which comes out on top? I compared William Hill vs BetVictor to determine which is the best. Football fans and horse racing aficionados are in for a treat, with a battle of the bonuses and mobile app making the difference between the two.

William Hill vs BetVictor: Which Site is Best?
- William Hill vs. BetVictor welcome bonus
- William Hill vs. BetVictor odds
- William Hill vs. BetVictor promotions
How William Hill vs. BetVictor compare
As two brands that were founded on the forecourt of racecourses, BetVictor and William Hill are a long way from where they originated! With ultra modern interfaces, competitive bonuses, and impressive live streaming services, these are two of the UK’s favourite sports betting sites.
| BetVictor | William Hill | |
|---|---|---|
| Founded | 1946 | 1934 |
| Launched Online | 2000 | 1998 |
| Welcome Bonus | Bet £10 get £30 in free bets | Bet £10 get £40 in free bets |
| Live Streaming | Yes | Yes |
| Cash Out | Yes | Yes |
| Price Boost | Yes | Yes |
William Hill vs. BetVictor welcome bonus
William Hill sports offer: Bet £10 get £40 in free bets (any sport) with code G40.
BetVictor sports offer: Bet £10 get £30 in free bets (football or horse racing) or £20 (any sport) with no code necessary.
William Hill has a straightforward sports offer that you can use on any sport, with £40 in free bets when you stake £10 using the William Hill promo code G40. On the other hand, you won’t need a BetVictor bonus code to claim their sign up offer. It’s a little more complicated though. You can either bet £10 to get £30 in free bets for use on football or horse racing, or a lower £20 in free bets for use on any sport.
For me, the William Hill welcome offering clearly pips BetVictor to the post. The standard sports offer gives you an extra £10 to wager with, has more flexible sports eligibility, and and comes as three £10 bets with a minimum odds requirement of 1/2, and no additional rules.
The BetVictor offer is £10 less and has higher minimum odds of 1/1. If you opt for the reduced £20 free bet bonus for any sport, it comes as four £5 bets consisting of two accas, and two standard free bets, which again limits what you can bet on.
It’s worth noting that I’ve seen BetVictor offer boosted welcome bonuses of up to £40 in free bets for the same £10 bet, but it’s usually tied to a specific event like the Club World Cup. William Hill’s value and flexibility takes it.
Verdict: William Hill
William Hill vs. BetVictor sports coverage
In terms of sports coverage, it’s close. William Hill offers betting on 35 different sports, while BetVictor offers 32. Gaelic sports and lotteries are the extras you get at William Hill.
The markets are both similarly in depth, with promotions like Best Odds Guaranteed and Price Boosts/Bet Boosts at both sites too. The in-play interface is more polished at BetVictor, but I think there’s more value to be found at William Hill. In-play bet boosts are a great helper and the William Hill streaming service is truly excellent.
Verdict: William Hill
William Hill vs. BetVictor odds
Both sites offer similar odds on the majority of sports, but William Hill is certainly better when it comes to horse racing, offering better odds almost across the board. For football fans looking for Premier League odds, BetVictor is the smarter choice, with slightly better odds as standard. There is also plenty of extra value to be found in its Bet Builder Boosts.
On the whole, if you’re betting on favourites, William Hill tends to give better odds. If you’re a fan of betting on the rank outsider, BetVictor is the place to be!
For me, William Hill wins this one. I’m a horse racing fan at heart, so I am a little biased, but the marginally longer odds on favourites makes William Hill the smarter choice for those concerned about their bottom line.
Verdict: William Hill
William Hill vs. BetVictor betting app
BetVictor’s app is clean, bright and polished, with a focus on showing you the most popular sports and boosts first. William Hill has a darker interface, but shows you the next events first, rather than focusing so heavily on boosts.
I’m the kind of person who knows what I want to bet on when I open up the app, so being faced with numerous bet boost markets when I’m just searching for the next match isn’t helpful. It seems the UK public agrees too, voting William Hill a 4.4/5 on the App Store and BetVictor just a 3.0/5.
Verdict: William Hill
William Hill vs. BetVictor promotions
When conducting both our BetVictor review and William Hill review, one of the things I noted was just how toe-to-toe these sportsbooks stand when it comes to promotions. Both offer bet boosts and best odds guaranteed – two really handy promotions to have.
BetVictor excels with the sheer choice of welcome bonuses, while William Hill seems to put more of a focus on bonuses for existing customers. Horse racing bettors have the largest selection of promotions at both sites, with best odds guaranteed and bet boosts, but William Hill also offers extra places and the option to increase your winnings by betting on winning margins.
Football fans might prefer the scale of the BetVictor promotions, but if you’re after ongoing value, William Hill has it. This bookie offers a 2-UP bonus and an inspired Impact Sub promotion (where whoever substitutes your player is eligible to win your bet).
Verdict: William Hill
William Hill vs. BetVictor payment options
William Hill has slightly more choice in payment methods, with BetVictor having axed e-wallet options. That said, BetVictor does offer the convenience of Google Pay and Apple Pay.
Most importantly, William Hill withdrawals are considerably slower than BetVictor, which for me, makes BetVictor the winner here.
| Bookmaker | Deposit Methods | Withdrawal Methods | Minimum Deposit | Minimum Withdrawal | Speed |
|---|---|---|---|---|---|
| William Hill | 4 | 3 | £5 | £5 | 1 – 3 days |
| BetVictor | 3 | 2 | £5 | £5 | 2 – 24 hours |
Verdict: BetVictor
William Hill vs. BetVictor casino and poker
William Hill casino offer: Get 200 free spins on Big Bass Splash when you sign up and wager £10 (no wagering)
BetVictor casino offer: Get £30 and 30 free spins when you sign up and wager £10 (40x wagering)
In terms of scale, BetVictor is undoubtedly the place to be if you also want to play casino games. There are around 3,000 of them on offer, as opposed to William Hill’s 900. The only place where William Hill outshines BetVictor is in the poker offering, which is far more comprehensive.
William Hill’s welcome bonus for the casino is great in that there are no wagering requirements and you get £20 in value from the free spins. However, the BetVictor bonus is bigger in value, and is more flexible in that the cash bonus can be used on a number of different games. If you’re looking to play at the casino, the 40x wagering requirement probably won’t bother you. For me, BetVictor wins the casino war.
Verdict: BetVictor
William Hill vs. BetVictor customer support
As two of the best betting sites for UK bettors, it makes sense that the customer support on offer is excellent. BetVictor doesn’t have phone support, while William Hill only offers live chat if you’re logged in. For most players, neither of these restrictions will be a problem!
It comes down to personal preference. I’d rather be able to pick up the phone and speak to someone, so for me, William Hill comes out on top.
| Bookmaker | Live Chat | Telephone | 24/7 | Contact | |
|---|---|---|---|---|---|
| BetVictor | Yes | Yes | No | Yes (live chat only) | help@betvictor.com |
| William Hill | Yes | Yes | Yes | Yes (live chat only) | 0870 518 1715 |
Verdict: William Hill
Final Verdict
Both of these bookmakers offer top notch value and a brilliant service. While the William Hill bonus clinches it on value, BetVictor’s casino and fast transactions make it a great place to play.
While the best betting site for you will come down to personal preference, for me, William Hill is the better bookie. With stronger odds, a better app, and a higher welcome bonus, the site is arguably the best betting site in the UK right now.
Verdict: William Hill
