William Hill Review and Rating - Is William Hill Reliable?

Last update: 30 Jun 22
William Hill is a renowned bookmaker based in London, United Kingdom. It traces its roots back to 1934 when gambling was still illegal, but developed with time to gain traction in the market. After the government formalised gambling laws, it was registered in 1964. Since then, the bookmaker has grown to expand its influence in Europe and the world. Its areas of expertise include bookmaking, online casinos and betting shops. This William Hill review also shares gambling insights players can use to increase their chances of winning. It addresses registration procedures, markets, in-play betting and customer reviews. A customer reading this article gets the whole picture and why it is admissible to join the bookmaker.

Bonus Offer
Ranked 22 of 232 bookies
  • Lowest
  • 100€
  • Highest
Mobile and app
Ranked 2 of 232 bookies
  • Mobile browser

    Mobile browser

  • iOS Devices

    App store icon
    Download at App Store
  • Android

    Google Play icon
    Download at Google Play
Average Payouts
Ranked 53 of 86 bookies

Payout percentage represents the quality of odds a bookmaker offers. As a rule: the closer the payout percentage to 100%, the better odds you receive from a bookmaker!

  • William Hill  •  Rank 53 92.58%
  • Pinnacle  •  Rank 1 96.02%
  • Average of 86 bookmakers
Top sports
  • Tennis
  • Baseball
  • Boxing
Country coverage
Ranked 46 of 232 bookies
  • Accepted
  • Restricted
Accepted countries
Restricted countries
Active licenses
Bank and limits
Ranked 40 of 232 bookies
Payout speed
  • 0.00€
    Min deposit
  • 100,000.00€
    Max limit
Payment methods
Accepted currencies
  • EUR
  • USD
  • GBP
  • AUD
  • CAD
  • DKK
  • HKD
  • JPY
  • SGD
  • SEK
  • CHF
Live stream
Ranked 144 of 232 bookies

Sign up at William Hill

Sign up at William Hill
Ready To Watch!
In less than 3 Minutes
Number 1 of all reviewed bookmakers!
  • Cash Out
    Cash Out
  • Bet builder
    Bet builder
  • Live Stream
    Live Stream
Other betting products
  • Casino
  • Poker
Customer care
Ranked 169 of 232 bookies
  • Live chat
    Live chat
  • Email
  • Telephone
  • Phone number
  • Email
  • Live chat
Expert rating
Ranked 53 of 232 bookies
  • Pros
    • Hundreds of Sports Betting Markets
    • Regular Free Bets Promotions
    • Cash Out: Full and Partial Feature
    • Prominent and Trusted Bookmaker
  • Cons
    • Mediocre Welcome Bonus


William Hill Details
  • Date Founded 01 Jan 1934
  • Brand Owner Gareth Davis
  • World Market Share -
  • Alexa Ranking 7463
  • HQ Country United Kingdom
  • HQ Address London, London

William Hill Expert Review - August 2022

Oddspedia has a ranking mechanism for bookmakers on its platform. It uses bonuses, free bets and customer reviews to cluster bookmakers. Also, the number of sports, markets and ease of betting form part of the classification criteria. Our William Hill rating shows significant milestones in these parameters, ranking among the best 10 bookmakers in the United Kingdom.

What makes the bookie popular among bettors is the offers and promotions for both new and existing customers. The William Hill Welcome Bonus gives the customer up to £30 in free bets. Other promotions range from cash backs, odds-boost, occasional offers and tournament specials. Cash backs are mostly stakes returned when a single market fails in a multi-bet, while periodic offers occur on special sporting occasions. Horse racing is popular on William Hill and has a good number of offers and promotions. They include:

  • Odds Boost
  • Extra Bets
  • Random Daily Offers

It also has live betting on the majority of its games. Gamblers can bet on their favourite games as well as follow them closely on Betting TV. There are also featured games, complete with enhanced odds. Such offers rank William Hill among the highly rated bookies on Oddspedia. Since the Oddspedia system pegs its working on gaming odds, live betting updates automatically mirror actual odds on the William Hill website.

The bookmaker's experience in the market has increased its insight into various sports. There are numerous games on the platform, adding options to the customer. Besides horse racing and football, other popular games include basketball, tennis, boxing, cricket and rugby. There are other contemporary betting markets like politics and TV specials. Such betting diversification gives every bettor a chance to stake on markets he or she is conversant with.

A closer look at odds ranking on Oddspedia shows a relatively stable bookmaker. It features among the top 10 bookies in all the markets offered for betting. With its history and network, such accolades make it a dependable sportsbook. This makes William Hill's rating one of the best in Oddspedia and the UK in general.

Is the William Hill Account Registration and Verification Process Quick?

The process of registering on William Hill is straightforward. Before you bet or participate in any activity on the sportsbook, you must have a verified account. However, it should be done in the right way to avoid missing the offers and promotions reserved for new customers. Follow the steps below to sign up on the betting site.

  1. Go to William Hill's main website on your desktop or mobile browser. On the top right side, click on the yellow "Join" button.
  2. A window pops up, requesting personal details such as first and surnames, date of birth, email, mobile number and postal code. Fill in as prompted and click "Continue."
  3. Input your preferred payment method and verify it by depositing it into the account. Verification is crucial since it signifies linkage between your William Hill account and the payments service provider. It also shows that you are the real owner of the account and have access to the mobile number used.
  4. Make your first bet worth £10 or more, and get £30 in free bets for use on selected markets.

How Good Are William Hill Sports Betting Markets and Odds?

William Hill's sports vault has all notable sports in the world, from ball games to racing. Most of the games have an identical betting format since the score structure is almost the same. For example, sporting events like football and handball have practically the same score sheet. Therefore markets such as final score, handicap bets, over/under bets and team to score first are common.

Also, the game structure shapes how the markets are set. A good example of this is basketball. It is divided into 4 quarters, which form part of the markets like quarter scores, and the quarter winner among others. Other games have their unique markets, thanks to their unique game plan. Tennis and volleyball are the best examples, whose formation includes sets. Similar markets between the 2 games include set winners and set scores. However, in all the sports on William Hill, markets such as game-winner, tournament winner, best player and handicap bets are common.

If you compare William Hill's odds to other bookmakers, they have a competitive edge, especially in multi-bets. The cumulative odds in several bets ranks higher, thanks to competitive and objective algorithms. Fluctuations are rare, making the odds table.

Are There Live Betting, Live Streaming and Cash Out Features at William Hill?

To live up to modern ways of betting, William Hill Sports has live betting as an option for its customers. Soccer, basketball and horse racing are popular with live betting as they offer a myriad of markets for in-play enthusiasts. Increased uncertainties raise betting odds, making significant winnings.

There is a live stream link dubbed Betting TV on the top right corner of the website. It has a live feed for select sports where the gamer can watch the games live. Live streaming facilitates live betting. They can follow their bets in real-time, and even make betting calls as they witness the game unfold.

There are two types of cash out at William Hill; full and partial cash out. It gives gamers the option of getting a percentage of their winning based on the flow of the game.

What Licence Does William Hill Hold and What Is Its Coverage?

The headquarters of the bookmaker is in London, UK. It is licensed and regulated and holds a United Kingdom Gambling Commission license number 000-039225 R-319373 for gamblers in Great Britain. They also use the Gibraltar Gambling Commission approved Licence Number 034 & 042 for gamers outside the United Kingdom.

William also holds membership in BeGambleAware and GamStop organisations. They sensitize the world on the excesses of gambling and the self-check mechanisms for customers. The live sports coverage comes in conjunction with media partners within and outside the United Kingdom. Other licenses include individual country licenses in areas where the betting operates.

How Can I Contact William Hill Customer Support?

The nerve centre of William Hill is its outlets, which are scattered all over London. The main website has shop locators where you can find a face to face help. Otherwise, if you have any betting problems, send your complaints to customerhelp@williamhill.co.uk, and they will get to you on or before 48 hours.

There is also a live chat on the main page, where you can chat one-on-one with the operator. For phone calls, use 0870 518 1715 between 9:00 am to 5 pm every day of the week. You can also find the bookie on Twitter for more updates and offers.

Reviews (2)

Sort by:
Out of 5.0
What not to like?
So long-established and trusted with great coverage, there is always something going on. It caters to the big events such as Ascot this week which is great. Just maybe more offers when it comes to smaller less mainstream events.
Very good
+1 Support

William Hill Mobile - Android and iOS Apps Review

You can download a William Hill iOS app from iTunes and Google Play for Android-powered phones. The apps simplify gaming with all set-up procedures and the necessary markets. Your gaming experience is the same; you can deposit, withdraw, cash out and even talk to the customer service team on the application.

The apps are safe for any financial transactions with end-to-end encryption. Also, all 2022 William Hill offers accessible through the main website can be found on mobile apps. In essence, the William Hill app allows betting anywhere within the UK, anytime, anyhow.

  • Mobile browser

    Mobile browser

  • iOS Devices

    App store icon
    Download at App Store
  • Android

    Google Play icon
    Download at Google Play

Mobile Version - How Does it Perform?

The main website is customised to fit a mobile browser. All the essential commands in betting are also found on the mobile version. The resolution is clear, markets elaborate and payment methods configured. You can fail to notice that you are betting on the William Hill mobile version.

It allows new players to sign up, feed in their bio and payment method data and make their first deposit. In case you need to download the William Hill mobile app, there is a link that redirects you to where you can download the file.

Betting markets are customised to fit the mobile window and still maintain their clarity. It also allows in-play betting, live streaming and cash-out features. Enjoy special podcasts and watch live games on your phone browser. The app also enables playing live casino games and gives access to free spins promos.

In essence, the space might be limited for all pages to show on the page at a go, but there are pointers to where other pages are. Scroll through the page and use the menu button to discover other hidden pages.

Android App - How to Download the APK?

  1. Go to William Hill's website on your phone browser and scroll down to the taskbar.
  2. Click on the Google Play logo. It will redirect you to the play store where you can download it to your phone. You must be in the UK to get the app.
  3. Your Android must be 5 and above for easy configuration. The app is 7.9 MBs big, lighter and faster to download.
  4. Key in your William Hill Login credentials - username and password - and you are good to go. 
  5. Configure the app to your liking by selecting your favourite team, mode of payment and popular games. Football and horse racing fans have exclusive deals on William Hill.

iOS App - How to download on an Apple device?

  • Go to the App Store or iTunes or use the link provided on William Hill's website to access the link.
  • You have to be in the United Kingdom to access the app. Click on Get It to download the app. It is about 84MBs and compatible with iPhone, iPod touch and iPad. The gadget must be above iOS 10 and WatchOS 2.0 or newer.
  • Sign in using your William Hill Login Details - username and password - and enjoy betting on your favourite sports.

How to Start Betting on A Mobile Device

Download the App

Visit the app store or the bookmaker's mobile site and download the app.

App store icon
Download at App Store
Google Play icon
Download at Google Play
Ready to bet
In less than 3 Minutes


How Do I Close My William Hill Account?

You can close the account by contacting William Hill's customer service. Draft and send an email with the reason for closure, and they will help you close the account.

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Does William Hill UK offer bet insurance?

Yes, they have ACCA insurance which applies to all sports. You can get your stake back if 1 market lets you down in at least 5 markets in a multi-bet. It has similar terms as 1xbet and Unibet.

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How Do I Withdraw Money from My William Hill Account?

You have to withdraw using the same method you used to deposit. If your deposit method doesn't have a withdrawal option, then it automatically moves to bank transfer.

Go to my account, and click on Withdraw. Confirm the transaction and wait for a notification.

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Can I Cancel My Bet at William Hill UK?

The general rule in betting is that when you place a bet, you cannot cancel it. William Hill does not have that option yet. Alternatively, you can cash out on selected games. Therefore, ensure that when placing bets, it is your final answer.

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How Do I Create Accumulator Bets at William Hill?

Sign in/up at William Hill and follow all the processes involved. Go to your preferred games, select a market and click on your preferred odd. The bet will register on the bet slip. Go to another market and repeat the process. In the accumulator box/bet slip, enter your stake and place the bet. 

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Does William Hill Offer A Sports Betting Bonus?

Yes, William Hill has a Bet £10 Get £30 free bet bonus for new customers. It applies to most sports betting markets and comes with certain terms & conditions that must be met.

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