Vivek holds a Master’s degree in Business Administration. He began his professional journey with Baxter Healthcare in Malta, working as a Quality Analyst before moving into the iGaming industry in 2019.

Since then, he has served as a Country Manager for the India region with companies such as E2 Communications, Bwise Media, and Raketech, focusing on sports betting, casino, and esports content.

In addition to his core roles, Vivek has been involved in side projects with Oddspedia. He brings deep expertise in cricket betting, the top bookmakers operating in India and the subcontinent, regional pros and cons, and — most importantly — the local payment methods that are widely used and accepted.

Vivek’s journey in the sports betting industry began as a passionate fan. Over the past decade, he has developed a strong understanding of how betting products work and what bettors truly value. As an experienced bettor himself, Vivek knows how to spot value and identify the key elements that contribute to a positive betting experience. He is equally passionate about the technical side of wagering and the marketing strategies that connect brands with the wider sports betting community.